Course description
Digital Marketing Essentials
This course covers the fundamentals including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
Upcoming start dates
Outcome / Qualification etc.
Upon completion, you will be awarded a globally recognized DMI Certificate.
Training Course Content
- Module 1: The Digital Opportunity
- Module 2: Websites and Email
- Module 3: Social Media & Social Selling
- Module 4: Social Customer Service
- Module 5: Digital Challenges and Risks
- Module 6: Digital Mindset
Course delivery details
Digital Marketing Essentials Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
Key skills and competencies you will gain
Customer JourneysWeb Concepts and TerminologyUser ExperienceSocial MediaSocial Customer ServiceData SecurityData AnalyticsReporting Data
Why choose Digital Marketing Institute
300,000 Members Worldwide
70,000+ certified professionals
79% got a promotion 6 months after completing a DMI course
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Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, providing comprehensive courses and certifications to empower individuals and organizations in navigating the digital landscape. Founded on the principle of bridging academic theory with practical industry...