Course description
Digital Marketing Strategy
Fast track your knowledge of digital strategy fundamentals with this expert-led interactive short course. By understanding how to put digital at the heart of your business, you will learn how to align your marketing strategy with your customer personas, your brand story, your team, and the customer buying process.
Upcoming start dates
Outcome / Qualification etc.
Upon completion, you will be awarded a globally recognized DMI Certificate.
Training Course Content
- Module 1: Marketing Fundamentals
- Module 2: Planning a Strategy
- Module 3: Choosing Digital Channels For Your Strategy
- Module 4: Planning & Executing a Digital Strategy
Course delivery details
Digital Strategy Course Overview
his Digital Strategy course will help advance your career and provide easy learning through a combination of expert-led video tutorials, case studies and useful toolkits. On completion, you will understand how to plan, build, execute and optimise a digital marketing strategy that focuses on the customer and your brand.
Key skills and competencies you will gain
- Strategic Marketing
- Market Research and Consumer Behaviour
- Digital Marketing Planning
- Customer Centricity and Customer Experience
- Situation and Audience Analysis
- Defining Your Target Audience
- Defining Strategy Objectives
- Defining an Action Plan
- Strategic Thinking
- Enabling and Executing Digital Marketing Strategy
Why choose Digital Marketing Institute
300,000 Members Worldwide
70,000+ certified professionals
79% got a promotion 6 months after completing a DMI course
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Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, providing comprehensive courses and certifications to empower individuals and organizations in navigating the digital landscape. Founded on the principle of bridging academic theory with practical industry...