Course description
All About Brand
Your brand is your company’s most valuable asset. It is the ‘face’ and ‘feel’ of your company. Well designed and managed brands attract customers, employees, shareholders and suppliers to do business with you. Your brand is your reputation.
This three day course will help you examine your brand and how it is managed. Is it adding value to your products and services? Do all your employees reflect the brand positively? Are customers your best advocates?
Brand needs to convey the core purpose of your business through all its elements: the name, the colours and logo design, the messaging surrounding your brand, imagery and associations, product design and packaging, customer experience….
Starting with the heart of your brand, the brand essence, you will explore how company purpose and values can be brought to life through your brand. You will be introduced to different options for positioning your brand both externally and internally.
Taking inspiration from leading global and local brands, you will consider where brand sits in your organisation and what needs to be done in order to maximise brand value.
Upcoming start dates
Suitability - Who should attend?
- If you are responsible for developing a new brand or refreshing an existing one OR
- If you are working with established brands already
Outcome / Qualification etc.
Expected Outcomes
By the end of the course, you will have everything you need to design or refresh your brand and develop it so that it adds value to your business in the long term.
If you are responsible for developing a new brand or refreshing an existing one, this course will help you:
- establish your brand identity and personality
- develop your brand strategy
- complete an action plan to be implemented on your return to work
Those working with established brands will:
- gain the knowledge and tools needed to undertake a thorough brand evaluation
- understand how to reposition tired or underperforming brands
- develop an improvement action plan based on best practice case studies and models.
Why choose Diomas Learning Solutions
95% of clients give us an average rate 9.12 out of 10
16 Associate Trainers, courses delivered in 12 different countries in 2019
Founded in 2017
Get Inspired! Watch the Video
Request info
Diomas Learning Solutions
A dynamic and forward-thinking boutique consultancy, we provide executive staffing, bespoke learning solutions and consultancy services to the private and public sectors. The Diomas Group was founded by Stavros Vathistas and Brad Kenworthy, who have over 30 collective years’ experience in the private and public...