Professional Training

Future of Branding Week

1 week
1 week
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Future of Branding Week

Future of Branding Week

Meet the legendary designers behind the most well-known brands. Explore all the new possibilities from experiential and sound identity to branding in digital and motion design.

Why is branding UK's number one export? What makes agencies in London so successful globally? How can brands express themselves using new channels and evolving technologies?

This course is for people who want to learn more about the fascinating world of branding and meet in person legendary creative directors, who are responsible for great masterpieces. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.

Programme includes lectures, workshops, visits to exhibitions and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London.

Speakers and curator for 2017 to be announced soon.

Speakers in 2016 included:


Luke Powell and Jody Hudson-Powell are the newest additions to Pentagram's partners. Coming from a graphic design and technology background they have a broad and multi-disciplinary approach to design and branding. In addition to their commercial work they produced self-initiated projects which have been shown at various exhibitions including MoMa.


The man who made series design fashionable (and profitable) at Penguin is also a publisher who relishes the ‘big puzzle’ of books. He has designed typographic covers for dystopian fiction, political essays and dictionaries; was named one of Britain’s top 50 designers by The Guardian; been awarded a yellow pencil by D&AD and two best in books in the CR Annual.


Jonathan Barnbrook is one of the most famous British graphic designers and typographers. He is best known for designing David Bowie’s album Heathen in 2002 and collaboration with Damien Hirst. Currently, he runs his own studio Barnbrook Design which he founded in 1990.


Mark Bain is a Canadian designer, currently living and working in London, and is a member of the design team at Red&White Studio. Prior to moving to the UK, he worked at Bruce Mau Design in Toronto, where he was part of the team that created Unilever's current identity.


Moving Brands is one of the most well-known branding agencies in the UK that specialises on modern identity. They are going to give a talk about synthesis of typography and technology and how they approach international projects.


Dalton Maag doesn't really need introduction – they are one of the most famous british typographic studios. And they are going to discuss custom fonts, font modifications and logo refinements. as well as do an exciting workshop about the science of typeface design.


Ged Palmer is a British designer who specialises in custom lettering. A member of the International Society of Typographic Designers, his fascination with letterforms began in his early years while painting graffiti. Today he creates custom lettering and design for discerning clients, armed with an extremely sharp pencil and whatever else he can get his hands on.


Katja Thielen co-founded Together Design in 2003, an award-winning design and branding company in London. Her projects included branding for the Health Foundation, the global pharmaceutical company Hovione and brand worlds for Gordon's Gin and Peter Rabbit, packaging and POS for Boots, Diageo and Fortnum & Mason, campaigns for Caffè Nero


The maximum group size for this course is 20 delegates.

Suitability - Who should attend?

This programme is for:

  • art and creative directors
  • brand managers and strategists
  • graphic, motion, digital and packaging designers 
  • everyone who is passionate about branding

Learning Outcomes

In a week you will learn:

  • latest trends in branding
  • how to make brands more human
  • what do new technologies mean for the branding industry
  • how biggest design studios and creative agencies in London work
  • what do you need to know about branding if you work in digital or motion design

Training Course Content

Structure of the programme:

Every day you will rediscover branding through different lenses: from typography and packaging to digital and motion design.


The cost of this programme is £1,995 with accommodation and £1,625 without accommodation.

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