Course description
Product Marketing: Research, Consumer Behavior and Analytics
Earn an official certificate of professional achievement from Northwestern University.
The tools to identify opportunities and emerging market trends to drive your product marketing strategy and maintain a competitive edge.
The skills to use market research to integrate customer, business and market information into a data-driven decision-making plan for your organization.
The ability to leverage behavioral insights and analytics to build and manage customer loyalty and customer lifetime value to drive long-term growth.
An understanding of how digital technologies can help your organization anticipate your customers’ future wants and needs.
Upcoming start dates
Suitability - Who should attend?
This Course Is for You If:
- You are a product marketing or market research professional interested in refining your skills to remain relevant in a dynamic business environment
- You are an analyst, strategist or consultant with experience in consumer data looking to make a career switch to the product marketing space
- You are a business leader needing to enhance your understanding of what drives a customer to better inform your product strategy
Training Course Content
Module 1
The importance of market research in achieving business goals
Module 2
Market intelligence and consumer insights
Module 3
Using research design to transform insight into action
Module 4
Using behavioral insights to drive long-term value
Module 5
The learning organization — Anticipating your customers future needs
Module 6
Consumer insights and analytics
Course delivery details
Duration
- 6 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online