Course description
Professional Communication: Business Writing and Storytelling
Earn an official certificate of professional achievement from The Economist
Learn to research, write and edit clear and compelling business communications.
Upcoming start dates
Outcome / Qualification etc.
This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 50 hours of learning.
On completion of this course, you’ll walk away with:
- An understanding of the importance and impact of professionally written content.
- A writer’s toolkit based on The Economist’s editorial approach, helping you to navigate questions of structure, word choice and style.
- Practical writing, editing and data-visualisation skills for creating clear and compelling business communications.
Training Course Content
Over the duration of this online short course, you’ll work through the following modules:
Module 1
Planning for impact
Take the first steps to being a reflective, productive writer.
Module 2
Crafting your structure
Determine how to gather materials and structure information into an outline.
Module 3
Choosing words that work
Learn how the right word in the right place can ensure maximum impact and clarity.
Module 4
Writing clear and engaging sentences
Discover how to build words into phrases and sentences that engage the reader.
Module 5
Making data beautiful and compelling
Determine how to present data effectively to support your writing.
Module 6
Editing your work
Reflect critically on your writing, learning to revise and edit your work as well as the work of others.
Course delivery details
Duration
- 6 weeks excluding orientation
- 6–8 hours per week Self-paced learning online