An Introduction to Search Engine Optimisation (SEO)
There's no doubt about it, you want to be there when your customers are searching for something you do or can provide. And where do people search? On search engines!
In this training, we'll go through the theory of optimising your website for search, as well as using practical demonstrations and tasks to help you implement the things you learn straight away. You'll learn keyword research, on and off-page SEO and head back to the office with all kinds of tools to help you do it yourself.
Make your business more easily accessible by potential customers and expect to see an increase in conversions. It's a win-win.
You'll leave our purpose-built training centre with a whole host of new confidence, ready to implement what you have learnt.
We also offer all our course as tailored bespoke packages that can be hosted at clients offices across the UK.
Training Course Content
Not got a GIANT understanding of SEO or are looking for a bit of a refresher? Then this is the course for you.
During your time with us you'll learn about the structures needed in order to implement your own SEO strategy. We'll look to help you identify quick wins and ways to achieve long term goals.
During this half-day workshop (optimum length to take in and action your learnings), we will cover:
- How search actually works.
- What SEO actually is.
- Keyword research.
- Introduction to the theory of on-page SEO, covering everything from metadata, to site structure and functional content.
- Theory behind off-page SEO, and tips for creatively planning your social, audience, and link related activity.
- SEO tools.
You'll even leave with a Top 10 SEO Checklist that's used by our practising experts on a daily basis when working on client accounts. Fancy!
Average rating 4.8
It was maybe the most relaxed training course I've been to and yet one of the most professional. It was very well prepared, the "Professor" was friendly, gentle, knowledgeable a...
Great professional training courses geared to provide the right level of information.
Really good course and really useful as I learnt new things and correct way of doing SEO.