Course description
Omni-Channel UX Strategy and Innovation
This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)™ examination. Be empowered to contribute to your organization's strategic planning and thinking on user-centric strategies and product innovation.
Objective
Learn how to lead and direct research focused on developing new products, services, and business ideas. You will also learn how to maximize your Return on Investment (ROI) for innovation work and gain a clear understanding of what it takes to launch successful products in the market place.
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Upcoming start dates
Suitability - Who should attend?
Prerequisites
There are no prerequisites to take this course.
Who should attend
Those involved in design and development who want to move up to a strategic level of involvement. User experience (UX) practitioners, marketers, and ethnographers who want to impact product strategy and innovation from the UX perspective.
Outcome / Qualification etc.
What you’ll learn
- Identifying and capitalizing on opportunities that will enable successful penetration of the market
- Analyzing the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
- Capturing rich data that will enable in-depth understanding of the users and their ecosystems
- Synthesizing and co-relating data in a systemic way that will inspire innovative ideas
- Correlating design research, market understanding and business goals to define new markets, branding strategies, product positioning, and new business models
- Translating actionable insights to new product, service and business ideas that will have a positive impact on the lives of users
- Validating and testing new ideas to minimize risks and determine criteria that are important for success
What you get
- Real-world examples and practical tips from our instructors who are also active UX consultants
- Hands-on individual and group exercises to ensure conceptual understanding
- Training package that includes:
- A comprehensive student manual
- Quick reference job aids
Why choose Human Factors International
100,000+ professionals trained so far
8,500+ certified professionals worldwide
Global Leader in UX Consulting and Training
Expenses
Please contact the provider for pricing details.