Course description
The PET Architect
This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)™ examination. This class is the most advanced of the HFI CXA series. It reveals core insights that will enable you to structure persuasion strategies that attack whole markets, create innovative offerings, and ensure the success of applications.
Objective
Learn to build on your PET Design knowledge to become an expert in PET Structures—apply the PET perspective to strategy, innovation, and application design in order to ensure successful conversion.
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Upcoming start dates
Suitability - Who should attend?
Prerequisites
We recommend that before taking this course, participants must be able to apply the persuasion engineering tools described in the HFI PET Design course. This includes:
- Contrast principle
- Decidophobia
- High price equals good
- The power of free
- Social proof
- Social learning
- The power of people we like
- Diffusion of responsibility
- Scarcity
- Reason for request
- Over categorization and correlation
- Overestimation of big unlikely events
- Rule of reciprocation
- Divestiture aversion
- Feel good
- Priming and framing
- Conditioning and association
- Expectation
- Cognitive dissonance
- Pressure by of people we like
- Obedience to authority
- Psychological reactance
- Momentum of "Yes"
- Compliance laddering
Who should attend
Advanced user experience (UX) staff—engaged in the higher level activities of persuasion engineering, innovation, and strategy—should attend. Strategy, marketing, and innovation staff will also benefit, assuming they meet the prerequisites.
Outcome / Qualification etc.
What you’ll learn
- Understanding the criticality of PET Design in the design of market strategies, product innovations, and application designs
- Creating a "Core PET Meme" that is:
- Tuned with executive intention
- Tuned with deep PET analysis insights
- Practical to transmit
- Protected from maladaptation
- Creating a projection of a Core Meme (phrase, behavior, image)
- Creating a "Persuasion Flow"
- Center on your Core Pet Meme
- Select effective, synergistic, and practical methods
- Create core chains through an interaction
- Ensure momentum
- Ensure final conversion
- Embellish with triggers
- Building in customer retention methods (sustained relationships)
- Pain control
- Habit
- Engagement and commitment
- Applying PET Architecture methods
- Market strategies
- New product and service innovations
- Application and website designs
What you get
- Real-world examples and practical tips from our instructors who are also active UX consultants
- Hands-on individual and group exercises to ensure conceptual understanding
- Training package that includes:
- A comprehensive student manual
- Quick reference job aids
Why choose Human Factors International
100,000+ professionals trained so far
8,500+ certified professionals worldwide
Global Leader in UX Consulting and Training
Expenses
Please contact the provider for pricing details.