Course description
In this transformative three-day course, Mastering Generative AI in Marketing - Strategies, Tools, and Ethical Practice, you will explore generative artificial intelligence (AI) and its ongoing impact on the marketing landscape.
Designed to bridge the gap between advanced AI technologies and practical marketing applications, the course comprehensively examines how machine learning, especially Large Language Models (LLMs), can reshape content creation, audience engagement, and digital advertising strategies.
You will gain first-hand experience with the best AI tools for generating written content and visual media, learning to utilise the power of AI for ROI-focused and innovative marketing campaigns. The curriculum also explores crucial topics such as SEO optimisation, Google Analytics 4, social media strategies, and influencer marketing, ensuring a holistic understanding of digital marketing in the AI era.
Ethical considerations, potential biases, and responsible AI usage are core parts of the course, preparing you for the social and legal implications of deploying AI in marketing.
Upcoming start dates
Suitability - Who should attend?
Mastering Generative AI in Marketing is a practical, three-day course for marketing professionals eager to integrate AI into their strategies. Covering everything from AI-generated content creation to ethical AI usage, the course blends practical skills with strategic insights.
Is this course right for you?
- Ideal for marketing professionals seeking to leverage AI for creative and efficient marketing strategies
- Suitable for those looking to understand and apply ethical practices in AI-driven marketing
- Perfect for digital marketers aiming to stay ahead in the rapidly evolving field of AI technology
- Essential for content creators and strategists eager to explore innovative AI applications in marketing
Outcome / Qualification etc.
Whilst this programme is not linked to a formal qualification, it will contribute to delegate’s ongoing personal and professional development.
Training Course Content
Agenda
Session 1
Key themes include:
- Introduction to Generative AI and its Impact on Marketing
- Fundamentals of Machine Learning and Large Language Models
- Practical Applications of Generative AI for Written Content and Visual Media
- Legal and Ethical Considerations in AI Marketing
Session 2
Key themes include:
- Integrating AI into Marketing Strategy and Content Delivery
- The Role of AI in Digital Advertising and Analytics
- Advanced Techniques in Audience Segmentation and Customer Journey Mapping
- Optimising Websites and Landing Pages with AI Tools
Session 3
Key themes include:
- Strategies for Effective Social Media Marketing in the Age of AI
- Enhancing User Engagement through AI-Generated Content
- The Power of Influencer Marketing and Brand Building with AI
- Best Practices for Measuring and Optimising Social Media Campaigns
Course delivery details
We strive to create a positive and lasting impact through the delivery of our courses, which is why all our sessions are structured around taught theory, interactivity and shared experiences from the real world.
Our online training courses are designed to create the optimum learning experience for the virtual environment. Our training is highly interactive; our tutors make regular use of whiteboard, annotate, polls and other types of interactive software to enhance the learning experience.
Why choose In Professional Development
Delivered training to over 10,000 organisations
92% of delegates rate our courses as 5 star
Created over 2,500 CMI registrations
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In Professional Development
In Professional Development are a professional training provider offering a wide range of professional development courses, on an accredited or non-accredited basis. Our course portfolio ranges from 1 to 5-day courses. We work with a range of partners to ensure...