Course description
Conversion Rate Optimisation Masterclass
Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand multivariate and A/B testing methodologies and how they lead to better business results. Explore how your own website can be improved.
Upcoming start dates
Suitability - Who should attend?
This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers. Enrol onto ‘Conversion Rate Optimisation Masterclass (CRO)’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Outcome / Qualification etc.
You will learn to:
- Understand the principles of CRO and why it will benefit your business
- Assess the hierarchy of goals on your web pages- what are you asking your users to do?
- Effectively identify and use the optimisation tools available
- Design optimisation testing from hypothesis to results analysis
- Use advanced testing by applying segments and integration with other data sources
Training Course Content
Why CRO is important
- The pros and cons of introducing Conversion Rate Optimisation Masterclass into your business
- How to develop a structured approach to CRO
Research
- Customer journey analysis
- Qualitative and quantitative research
Hypothesis / Ideas
- Goals and hypotheses
- Examples of test ideas
Prioritisation
- How to prioritise tests
- How to develop an optimisation roadmap
Testing
- Testing methodologies - multivariate and A/B testing
- How to develop a culture of experimentation
Analysis
- Statistical tests of significance
- Analysis to understand test results
Personalisation
- How to segment and personalise users
- Persuasion tactics
Workshop
- Group assessment and brainstorming around participants’ own websites
- 7 habits of highly effective CRO Marketers
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...