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Direct Marketing and Personal Selling

London Business Training & Consulting
Course summary
1 day
525 GBP excl. VAT
Open / Scheduled
Next available date: 23/04/2020 - London
Course Dates
London
23/04/2020  
525 GBP
20/08/2020  
525 GBP
10/12/2020  
525 GBP

Course description

Direct Marketing and Personal Selling

Upon completion of this course, you will be able to understand:

  • Key characteristics of direct marketing.
  • Different methods used to implement direct marketing.
  • The significance of the database and Big Data in direct marketing and different direct-response media.
  • Different types, roles and tasks of personal selling.
  • The role and evolution of social media within personal selling.
  • Characteristics of strategic account management.

Suitability - Who should attend?

  • Chief Communications Officers
  • Marketing and communications directors, managers, executives and staff.
  • Those who wish to understand how brands create communications and engage audiences in brand conversations.
  • Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
  • Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Outcome / Qualification etc.

A Certificate of Attendance from London Business Training & Consulting is issued on course completion.

Training Course Content

Direct Marketing and Personal Selling

  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media inpersonal selling
  • Strategic account management

About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consulting service provider. We cater to both individual and organisational clients from all over the world. Our vision is to meet the business and management...


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Contact info

London Business Training & Consulting

One Lyric Square
W6 0NB London

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www.lbtc.co.uk

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