Advanced Protocol and Events Management

This 2 weeks course covers the following topics:

Managing The Protocol And Events Function  

• Role and responsibilities of the functions, internal and external teams
• Creating streamlined plans, policies, systems, structures and procedures
• Keeping up-to-date nationally and internationally
• Record-keeping, monitoring, updating and maintaining
• Appropriate policies, processes and procedures according to protocol

Exhibitions, Conferences, Visits And Events – National And International  

• Planning and organising events, conferences and visits
• Organising, exhibiting at or attending exhibitions
• Trade visits and the protocol for them
• Greeting foreign dignitaries, flying flags correctly and meeting expectations
• Order of precedence for official ceremonies

Communication Appropriate for Guests, Audiences And Stakeholders  

• Written communication to prevent misunderstandings
• Oral communication including talking, listening and understanding
• Body language, facial expressions and gestures to prevent offence
• Organisational communication: media, photography, seating, timing, speeches
• Cultural: demonstrating respect for national and international protocol

Risk and Crisis Management for Different Events  

• Identifying all the possible risks for an event
• Evaluation of likelihood and impact
• Seven ways to deal with risk
• Creating and rehearsing contingency plans

Budgeting and Cost Control  

• Budgeting accurately and meaningfully
• Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
• Monitoring expenditure against budget
• Cancellations, claims, reimbursements, hospitality
• Insurance which is robust, appropriate and up-to-date

Project Management in Protocol and Events  

• Project management principles and approach applied to events
• Measuring and monitoring the effectiveness of the planning and the resulting event
• Managing and maintaining the quality of the range of external suppliers
• Resources required to manage events efficiently
• Role and responsibilities before, during and after the event

PR and Marketing for Successful Events  

• Identifying target markets and objectives
• Clarifying message for each market
• Appropriate channels to reach guests, audiences and stakeholders
• Promoting organisation’s brand and enhancing its reputation
• Evaluation, feedback and lessons learned

Building and Maintaining Strong Relationships  

• Principles of durable relationships
• Building strong relations with your internal clients, suppliers, agents and contacts
• Building diplomatic relationships with Embassies and Missions
• Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
• Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad  

• Pre-meeting preparation including seating, translator, interpreters, and timings
• Chairing, participating, agenda, minutes, follow-up and action plans
• Order of dignitaries for entering a room, introductions, talking and making presentations
• Conflict resolution, decision-making and problem-solving