Course description
In event planning, Advanced protocol generally refers to the rules of behavior and form one should follow when hosting or interacting with government officials or other organizational leaders/representatives; it also may comprise matters of cultural etiquette.
Advanced Events management and protocol training Course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing.
The course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their events or more closely manage contractors organizing events for them.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Advanced Events management and protocol training Course is ideal for:
- Senior Operational Managers with responsibility for managing teams whose role includes event management
- Senior Managers up to Board Level with responsibility for the strategic use of events as part of the organization’s PR and marketing strategy and their effective deployment
- Middle and Senior Managers tasked with the direct delivery of events or oversight of specialist sub-contractors
- PR Professionals
- Marketing Professionals
- Individuals who want to get new experience to improve their profile
Outcome / Qualification etc.
At the end of the Protocol & Event Management training Course, you will be able to:
- Schedule and plan an event
- Learn how to be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
- Identify the most appropriate venues and activities for their events
- Manage the media at their events with confidence
- Troubleshoot event plans to identify potential problem areas before they emerge
- Understand what events can do for your PR and marketing strategy
- Get practical hints and tips on venue choice, stage management and different types of dining
- Learn how to look after guests and protocol for VIPs
Training Course Content
Day 1
The Role of Events in a PR or Marketing Strategy:
- An overview of Public Relations and how events fit in
- Events and the PR Transfer Process
- Strengths and weaknesses of events as a form of communication
- The Six Point PR Plan and its application to event management
- Assessing your needs
- The importance of clarity of purpose
- The importance of the audience
- Choosing the event to fit the objective
- Budget - staff, time, materials money
- Evaluating the event success
- A review of the different types of event available
Day 2
Event Planning, the Theory and Practice
- Scheduling -the long term plan
- Event Running Order -timing of an event
- Budget - staff, time, materials money
- Choosing the Best Venue for your purpose
- Accommodation
- Layout for Different Events -Seating, etc
Day 3
Stage Management, Dining and Entertainment, Health and Safety
- “Stage Management” of the Event
- Ensuring the Event is On-Message and On-Brand
- Welcome Desk - Set Up and Management
- Sets, Staging and Corporate Identity
- Catering, Entertainment and Music at your Event
- Staying Safe - Risk Assessment and Events
Day 4
Managing the Media at Your Events
- Generating News through an Event
- Inviting the Media - invitations and press releases
- The Press Office, Press Pack and Gifts
- Conducting Interviews and Briefing Interviewees
- Creating a Lasting Record - Filming and Photography
- Involving your In-house Media
Day 5
Invitations, VIPs and Bringing it all Together
- Invitation Process for Different and Protocols
- Working with VIPs
- Meet and Greet
- Hosting and Farewell
- Follow-up
- Building an Event Management Team
Day 6
Result Day
- Pre-event drills
- Revising the prepared checklist for the event
- Time management and its importance for event’s success
- Conducting post-event review meeting
- Workshop training on “Conduction of Event.”
- How to close an event and understand the learnings from it? How to improve in the next event?
- Review of the course and “Question and Answer session.”
Day 7
The Ideal Host
- Key Qualities of the Ideal Host.
- Dealing with Different Types of Guests.
- Handling Difficult Personalities.
- Dealing with Guests’ Complaints.
- Handling Guests’ Complaints in a Timely Manner.
- Perception and Business Relations.
Day 8
Managing Events and Behaviour
- The Business Meal.
- Table Manners at Business Lunches and Business Dinners.
- The setting of the Room and Table.
- Mistakes to Avoid at Business Events.
- Meeting Guests at Airports.
Day 9
Proper Communication Etiquette
- Phone Etiquette.
- Meeting Etiquette.
- Email Etiquette.
- Handling the Media
- Dealing with Questions.
- Handling Confidential Information.
- Effective Public Relations.
Day 10
Post Production
- Maximize the effect of your event content
- Audio engineering
- Video-editing
- Design professional
- Case-studies | Previous year exam questions
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...