Course description
Public Relations Management - Level 2
Upcoming start dates
Training Course Content
This Public Relations Management - Level 2 course will cover:
What you are promoting?
- PR to promote organisation’s vision, mission and strategy
- Benefits of products and services
- Target messages for specific audiences, stakeholders and markets
- Objective measures of success: KPIs
- Return on Investment: ROI
Social media and multi-media
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
Five steps for a successful PR plan
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
Media relations
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
Press conferences and interviews
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes
Why choose LCT International
We have trained over 25,000 delegates from almost 500 client organisations
Highly qualified and experienced trainers who offer a unique learning experience tailored to you
Endorsed by various organisational and subject specific accrediting bodies
Reviews
Average rating 4.7
Content and delivery of all sessions was excellent.
Content and delivery of all sessions was excellent.
Continuing Studies
By completing this one-week training course in Public Relations Management (Level 2), Participants will be eligible for the PR Management Level 3 course delivered by London Corporate Training.
If you are new to Public Relations Management, you may be interested in the introductory level course, PR Management Level 1.
LCT International - High value, high impact training programmes delivered globally to teams and individuals For almost 30 years we have delivered tangible improvements to organisations by enabling their leaders, managers and professionals to reach their full potential through transformational...
Amazing and lovely people, comfortable environment and relaxed scedules