Professional Training
4.8 (60 Reviews)

Strategic Marketing, Brand Management & Public Relations

LCT International, In London (+1 locations)
Length
5 days
Price
4,250 GBP excl. VAT
Next course start
Enquire for more information See details
Course delivery
Virtual Classroom
Length
5 days
Price
4,250 GBP excl. VAT
Next course start
Enquire for more information See details
Course delivery
Virtual Classroom
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Course description

Strategic Marketing, Brand Management & Public Relations

Upcoming start dates

1 start date available

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  • Virtual Classroom
  • Online

Training Course Content

This Strategic Marketing, Brand Management & Public Relations course will cover:

Benefits of Strategic Marketing

  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance, benefits and challenges of Strategic Marketing to your organisation
  • Marketing positioning, market analysis and competitor evaluation
  • The Marketing Mix - 4 Ps evolving into 7 Ps

Consumer and market research

  • Advantages and disadvantages of 15 types of research
  • Identify, analyse, segment and target appropriate markets according to common factors
  • Create powerful, targeted and appropriate messages
  • Maximise the mix of communication methods
  • Behavioural economics and consumer behaviour theory in marketing

Brand Management

  • What is a brand, its key characteristics and why do people buy a brand?
  • Create, protect, enhance and maintain long-term brand value
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited

Social media and multi-media

  • Understanding the scope, power, complexity and immediacy
  • Monitoring what is said, where and by whom
  • Responding to feedback
  • Pro-actively participating in social and multi-media
  • Dos and don’ts

Issues and crises: PR to manage impact on the brand

  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders, teams and allocate resources required
  • Create crisis plans for key eventualities
  • Practise regularly for the crisis to minimise effect if it happens
  • Case studies of impact on organisations of good and poor PR crisis management

Why choose LCT International

We have trained over 25,000 delegates from almost 500 client organisations

Highly qualified and experienced trainers who offer a unique learning experience tailored to you

Endorsed by various organisational and subject specific accrediting bodies

Reviews

Average rating 4.8

Based on 60 reviews.
Reviews are published according to our review policy.
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5/5
Public Relations, Mabruk Oil Operations
08 Nov 2021
Fantastic

Everything was good. Always fantistic. I will be back. Thank you.

5/5
PR Manager, Synergy Group
15 Oct 2021
Great use of technology

Great use of technology. I especially enjoyed recorded interviews excercise.

5/5
Head of Marketing, Unibank Ghana Ltd
07 Oct 2021
Customer-oriented team.

I love the place and the customer-oriented team at LCT. Kudos guys!

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LCT International
London Corporate Training
3 Shortlands, Hammersmith
W6 8DA London

LCT International - High value, high impact training programmes delivered globally to teams and individuals For almost 30 years we have delivered tangible improvements to organisations by enabling their leaders, managers and professionals to reach their full potential through transformational...

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