Course description
In many countries, agriculture is the biggest single industry. Agriculture typically employs over fifty percent of the labour force in a less developed country with industry and commerce dependent upon it as a source of raw materials and as a market for manufactured goods. Hence many argue that the development of agriculture and the marketing systems which impinge upon it are at the heart of the economic growth process in LDCs.
Agricultural marketing techniques are used in every corner of "agribusiness," including small farms, corporate farms, and collectives; distributors; manufacturers of farm equipment, pesticides, and genetic enhancements for crops and livestock; feed and seed sellers; and more. Additionally, there are also government agencies which monitor and direct agribusiness practices.
This 10 Days Agricultural marketing techniques training course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Agricultural marketing techniques training course is ideal for :
- Those who working in Agriculture marketing industry.
- Workers in farms industry seeking to be more effective at selling their produce and any body that wants to gain in-depth understanding of Agricultural commodities marketing.
Outcome / Qualification etc.
At the end of the Agricultural marketing techniques training course, you will be able to :
- Explain the role of marketing in business and the importance of marketing in the business plan.
- Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
- Identify target markets to select suitable marketing methods.
- Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
- Plan to maintain sound customer relations in an agricultural business.
- Conduct market research into a product or service in the agricultural industry.
- Plan to manage the promotional program for an agricultural business.
- Develop strategies to manage the marketing of an agricultural enterprise
Training Course Content
Day 1
Agricultural Marketing Concepts
- Marketing
- Goods and Services
- The Marketing Concept
- Managing the Marketing Process
- The Role of Marketing
- Approaches to Marketing
- The Goals of Marketing
- Organising, analysing, selecting target markets
- Developing the Marketing Mix
- Managing the Market Effort
Day 2
Farm Marketing Objectives and Strategies
- Supply and Demand
- Developing the Farm Marketing Plan
- Organising the Planning process
- Reviewing the Business’s Situation
- Establishing Marketing Objectives
- Developing Strategies
- Market Penetration
- Price Advantages
Day 3
Target Marketing
- Preliminary Research
- Target Markets in Agriculture
- Defining the Target
- Resources
- Analysing Market Opportunities
- External Influences
- General Economic Conditions
Day 4
Government Policy and Regulations
- Government Policy
- Overseas influences
- Demographic Patterns
- Technological Change
- Customer Values and Attitudes
- Alternative Marketing Methods
- Internal Influences
- Selecting Target Markets
Day 5
Market Segmentation
- Handling Produce
- Developing the Marketing Mix
- The “Product” element of the Marketing Mix
- Logos, packaging, positioning and image etc
- The “Price” Element of the Marketing Mix
- Pricing objectives and methods
- The “Promotion” element of the marketing Mix
- Publicity and Public Relations
- Advertising, sales and personal selling
- The “Place” element of the Marketing Mix
- Market coverage
- Determining Emphasis with the Marketing Mix
- Impact of Product Life-cycle
Day 6
Customer Relations
- Customer Care Policy
- Levels of Involvement
- Effective Communication
- Becoming an effective communicator
- Dealing with complaints
- Self evaluation
- Maximising customer service
Day 7
Market Research
- The Importance Of Market Research
- What to Research?
- The Research process
- Analysing Costs and Benefits
Day 8
Promotions
- Promoting Product
- Creating customer awareness
- Promotional Campaign Strategy
- The Promotional Message
- Promotional Material
- Making Promotions Cost Effective
- Channels of Communication
- Publicity Marketing
- Advertising
- Structuring an Advertisement or Promotion
Day 9
Managing Marketing
- Market Retention
- Balancing Strategy
- Market Development
- Market Growth
- Managing the Marketing Plan
Day 10
Agricultural marketing techniques
- Reviewing
- Case study
Request info
London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...