Course description
Digital transformation is changing the way an organization operates. Systems, processes, workflow, and culture are all evaluated. This transformation affects each level of an organization and brings together data across areas to work together more effectively.
This course will help you to lift the bonnet of the business and understand how it can be transformed through a detailed understanding of the processes, products, and services that are an organization’s lifeblood.
The course looks at digitizing the finance function as well as looking at how digital transformation can help improve how you serve and interact with your customers. Finally, you can explore new business models and find out how they can help your organization increase customer engagement and boost market share and profitability.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Digital Transformation of Products and Services Training course , is ideal for :
- CEOs and Directors,
- Department Heads and Managers,
- Transformation Leads,
- Program Leads,
- Strategists,
- Business Architects,
- Senior Change and Digital Professionals.
Outcome / Qualification etc.
Digital Transformation of Products and Services Training course will enable you to:
- Understand the importance of digitising internal processes for improving organisational operations
- Recognise the risks involved in digital transformation
- Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
- Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability
Training Course Content
Day 1
Introduction to Digital Transformation
- What is Digital Transformation?
- Tradition Linear Value Chain
- Homing and Switching Costs
- Two Sided-Networks
Digital Transformation Domains
- Customers
- Competition
- Data
- Innovation
- Value
Day 2
Digital Risk and the Future of Finance
- Just in time
- Technology factors
- Managing the digital estate
- The data journey
- Digitising finance departments
- The finance function
- Fraud and compliance risks
- On the horizon
- A vision of the future
Day 3
Customer Service
- Digitising products and services explained
- Market needs
- Keeping customers happy
- Customer focus
- Missed opportunities
- Entering a new market
Day 4
Products and Services
- Customising products
- Adding value
- Rolls Royce
- Grocery retail and convenience
- Identifying risks
- Common risks
- Using your data
- Skills, credibility and digital infrastructure
Day 5
New Business Models
- New business models
- Digitising products and services Q&A
- Moving online
- Managing communication channels
- Measurement and KPIs
- Managing online reputation
- Justification of expenditure
- Are you a marketing guru?
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...