Course description
This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.
This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.
Course Content
Introduction
- What is Search Engine Optimisation (SEO)?
- How is your organisation doing?
- How pages are indexed
- How SEO has changed - Google Panda and Penguin
Key Performance Indicators (KPIs)
- Keyword rankings
- Traffic volume - quantity vs quality
- Organic vs Pay Per Click (PPC)
- Return on investment
Constructing search engine friendly pages
- Structured markup
- The role of metadata
- Building effective landing pages
- Identifying problems with pages
- Monitoring traffic flow
Organic Search
- Keyword search and suggestion tools
- Why some keywords are better than others
- Analysing keyword density
- What is good keyword density?
- Quality keywords not quantity
- Keyword phrases and theme phrases
- Implimenting keywords into content
Search Engine Marketing
- Popularity and link equity explained
- Effective use of social media
- Linking to other sites
- Site structure and internal linking
Defining a Plan for Your Company or Organisation
- Setting SEO objectives
- Monitoring your web stats
- Maintaining your position
- Latest Google Webmaster Central developments
- Key SEO tools
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