Course description
Key Account Management Profitable Customer Relationships
Building quality key account strategies is at the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment. This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business. The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.
Suitability - Who should attend?
Sales Associates ready for promotion Sales ManagersArea Sales ManagersProduct ManagersKey Account Managers
Outcome / Qualification etc.
Sales Associates ready for promotion Sales ManagersArea Sales ManagersProduct ManagersKey Account Managers
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Reviews
Average rating 5
Very beneficial. I'm glad I attended
I learnt many things from this course
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London Training for Excellence - A leading international training provider
London Training for Excellence (LondonTFE) provides over 300 training courses for business entities and individuals in more than 30 locations worldwide. LondonTFE offers courses designed to transform delegates' training, helping them develop and sharpen essential skills throughout their career growth...
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