Strategic Marketing - CPD Certified (In-house)
Strategic Marketing (In-house)
Participants will learn how to conduct a successful marketing campaign. Marketing activity integrates all the key functions of a business and speaks directly to the customer through its processes. It seeks to blend instinct and judgment with analysis and fact for successful marketing skills. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip Participants with the framework within which they will be able to understand the importance of a clear marketing strategy and marketing framework.
Upcoming start dates
Suitability - Who should attend?
Those already in a marketing role wishing to enhance their skills with more detailed knowledge of strategic marketing.
Outcome / Qualification etc.
CPD Points: 12
Learning Outcomes
At the end of this programme the delegate can:
- Apply strategic thinking to a campaign
- Demonstrate effective analytical thinking
- Instil vision
- Propose strategic marketing principles
- Exercise powerful marketing judgement
Training Course Content
- Marketing concepts
- Your relationship your market
- The marketing strategy process
- Marketing strategy in context
- Organisational influences
- External influences
- Realigning your plan
- Some robust principles to adhere to
- Developing a Strategic Marketing Plan
- Constructing your strategic marketing plan
- Presenting your strategic marketing plan
- Evaluating your strategic marketing plan
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For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...