Essential Marketing Skills - CPD Certified (In-House)
Essential Marketing Skills (In-House)
participants will learn the basics of marketing skills. This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail on helping the Participant to understand the market in which they operate and the placement of products and services.
participants will leave with a clearer idea of the core concepts of marketing techniques and how to stimulate response and improve awareness.
Upcoming start dates
Suitability - Who should attend?
All commercial professionals wishing to gain a deeper understanding of the marketing skills.
Outcome / Qualification etc.
CPD Points: 6
Learning Outcomes
At the end of this programme the Participant can:
- Establish and understand the key marketing concepts
- Consider and apply key marketing principles effectively to implement your plan
- Demonstrate a deeper understanding of strategic awareness
- Explain the value of informed competitive awareness
- Show a strong customer focus
Training Course Content
- Characteristics of good marketing
- S.W.O.T analysis
- implications for the company
- A P.O.I.S.E marketing strategy
- Profitable
- Offensive
- Integrated
- Strategic
- Effective
- Segmenting the market
- Selling using research information
- Positioning ~ 4 P's product / price / place / promotion
- The 5th P - People
- Using market research and information
Request information - obligation free
For over two decades, Maguire Training has been providing businesses and individuals all over the world with industry-leading leadership, management, sales and personal development training for real, tangible results. Maguire Training is an endorsed training provider of the Institute of...