Course description
Building a brand is vital for most businesses. After all, it is brands which typically drive business and custom so getting it right is key.
In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.
This virtual classroom session will explore the key issues you need to know. It is presented by Alan Harper, a Partner at Walker Morris LLP who has a wealth of experience to share.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Building a brand is vital for most businesses.
After all, it is brands which typically drive business and custom so getting it right is key.
In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.
This virtual classroom session will explore the key issues you need to know.
What You Will Learn
This live and interactive session will cover the following:
- Branding, what is the trade mark strategy?
- Territories and key considerations
- Branding licensing
- Using third party brands
- Co-branding
- Practical examples and draft clauses
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...