Course description
Estimates of the investment required to reach Net Zero range from $3.5 trillion to over $9 trillion per year. A significant proportion of this investment will go into intangible assets: particularly ‘cleantech’ and brand equity.
At a macro level, the future of the planet is at stake. At a smaller scale, the long-term viability of most companies will depend on how well they are able to innovate toward more sustainable ways of doing business, and the reputation built in doing so.
In this webinar, IP and ESG specialist Alex Woolgar will explore the roles that various forms of innovation and IP policy can play in promoting a sustainable future, how to balance business imperatives with providing environmental and social benefits to wider society, what an optimal sustainable IP strategy could look like, and more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Estimates of the investment required to reach Net Zero range from $3.5 trillion to over $9 trillion per year.
A significant proportion of this investment will go into intangible assets: particularly ‘cleantech’ and brand equity.
At a macro level, the future of the planet is at stake.
At a smaller scale, the long-term viability of most companies will depend on how well they are able to innovate toward more sustainable ways of doing business, and the reputation built in doing so.
The long-term value of such critical investments, both to companies and the wider planet, will depend on how effectively companies deal with the underlying intangible assets.
This requires a new approach to intellectual property strategies and practices.
What You Will Learn
This webinar will cover the following:
- The roles that various forms of innovation and IP policy can play in promoting a sustainable future
- Key IP challenges and opportunities for companies wishing to drive sustainability
- How to balance business imperatives with providing environmental and social benefits to wider society
- What an optimal sustainable IP strategy could look like
- How to manage brand IP proactively to protect hard-earned reputation and brand equity linked to sustainability
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...