Introduction to Business Marketing and Public Relations QLS Level 3

This Introduction to Business Marketing and Public Relations QLS Level 3 course is designed to provide you with a comprehensive understanding of the fundamental principles and strategies in these interconnected fields. In today's competitive business landscape, effective marketing and public relations play a vital role in building brand reputation, engaging with target audiences, and driving business success. Whether you're an aspiring marketing or PR professional, a business owner aiming to enhance your marketing efforts, or an individual interested in learning more about these dynamic disciplines, this course serves as your gateway to unlocking the power of strategic marketing and effective public relations. Through this comprehensive course, you will delve into key concepts and techniques of business marketing, including market research, segmentation, targeting, and positioning. Additionally, you will gain insights into the strategic planning and implementation of marketing campaigns, brand management, digital marketing, and effective communication strategies. In the realm of public relations, you will learn about building and managing relationships with stakeholders, crafting compelling messages, handling crises, and utilising various communication channels to influence public perception and enhance brand reputation. This course bundle provides you with the knowledge and skills to navigate the evolving landscape of marketing and public relations, equipping you with the tools to effectively communicate and engage with your target audience. This certification opens doors to a wide range of career opportunities in marketing departments, PR agencies, advertising firms, and more, allowing you to contribute to the success of organisations through effective marketing strategies and impactful public relations initiatives. Are you ready to embark on this exciting journey into the world of marketing and public relations? Enrol in the Introduction to Business Marketing and Public Relations QLS Level 3 course today and gain the knowledge, skills, and recognition you need to thrive in the dynamic and ever-evolving realm of marketing and public relations. What next? Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing and PR. Here are some job roles within the marketing and PR industry:

• Marketing assistant
• Digital marketing coordinator
• Market research analyst
• Brand ambassador
• Marketing communications coordinator
• Sales executive
• Social media specialist
• Marketing coordinator
• Public relations assistant
• Customer relationship manager

These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Introduction to Business Marketing and Public Relations QLS Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.

Course Content

Introduction to Business Marketing QLS Level 3

Unit 1 What marketing does

• Introduction to marketing
• Marketing and value
• The value chain
• Markets
• Corporate objectives
• Target markets
• Marketing mix

Unit 2 Products and markets

• Marketing and growth
• Market life cycles
• Marketing strategies at different stages of the life cycle
• Market share
• Patenting
• Product portfolios
• The Boston matrix

Unit 3 Price and competition

• Competition
• Adding value
• The competitive compass
• Product ranges
• Tactical pricing

Unit 4 Place and market segments

• Inbound logistics
• What place means for an industry
• Market segmentation
• Deciding how to segment a market
• Segmentation and value
• Segmentation and place

Unit 5 Promotion

• Promotional activities
• Life cycle and promotion
• Promoting to different market segments
• Promoting what people value
• Different kinds of advertising

Public Relations QLS Level 3

Unit 1 PR and the art of communication

• What is PR?
• Is PR just 'spin' or 'propaganda'?
• Information or stories?

Unit 2 Media relations and new technologies

• Who says something is good?
• The impact of new technologies
• The impact on PR
• Research
• Media relations
• Press releases

Unit 3 Running a PR campaign

• PR campaigns
• Define your aim or goal
• Map out the terrain
• Identifying your public
• Defining your messages
• Setting objectives
• Devising strategy
• Evaluating outcomes

Unit 4 Internal PR

• Corporate planning
• Finance
• Marketing
• Your PR manual
• Information, analysis, meaning, impact
• Designing internal communications

Unit 5 Putting things right crisis management

• Before a crisis occurs
• Scenario planning
• Communication
• The crisis team
• Response papers/holding statements
• Question and answer documents
• The crisis manual
• Crisis briefing and staff training
• What to do if a crisis happens
• Swift action
• Learning from the event

Unit 6 Your PR career

• Creativity
• Technical skills
• Interviews
• Events management
• Management and administration
• Strategic leadership
• Ethics and your role in PR
• Conclusions