Professional Training
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CIM Post-Graduate Diploma in Professional Marketing (Level 7)

Professional Academy, In London (+2 locations)
12 - 18 months
Next course start
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Course delivery
Self-Paced Online
12 - 18 months
Next course start
Start any time! See details
Course delivery
Self-Paced Online
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Course description

Professional Academy

CIM Certificate in Professional Marketing

The CIM Post Graduate Diploma in Marketing (Level 7): A distance or blended-learning course

CIM Level 7 Post Grad – can be completed in 12 to 18 Months and includes 4 x 2 Day Workshops

This challenging  post graduate qualification is designed to prepare marketing professionals in the skills necessary to contribute to the competitive strategy of an organisation and manage marketing activities. In addition to preparing delegates in a variety of crucial skills, it is also the most direct route to the Chartered Marketer status.

Upon completion of this program, delegates will be prepared to:

  • make the transition into strategic marketing management
  • work more cross-functionally at a senior management level
  • make a significant contribution towards the organisation’s corporate and business strategy
  • contribute to board decisions
  • demonstrate a high level of leadership and influence.

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Upcoming start dates

1 start date available

Start any time!

  • Self-Paced Online
  • Online

Suitability - Who should attend?

This CIM Post Graduate Diploma is designed for marketing professionals with a high level of marketing knowledge and experience. As the program gives special attention to strategic marketing management, it is ideal for marketers aspiring or already working at strategic management level.


Stage 1 - As a minimum, the following qualifications and experience are recommended as a prerequisite for entry:

  • Professional Diploma in Marketing
  • A business or marketing Bachelors or Masters degree (or an equivalent qualification)
  • Senior marketing management work experience providing evidence you can meet the CIM Professional Diploma in Marketing learning outcomes and can pass this qualification’s entry test.

Stage 2 Requires:

  • Successful completion of Stage 1

For more information on course suitability, please send an enquiry here.

Outcome / Qualification etc.

Successful completion of this program earn the CIM Post-Graduate Diploma in Professional Marketing

Training Course Content

The training topics for this CIM Post Graduate Diploma in Marketing (Level 7) are divided into five main modules. At the end of each module delegates will complete an assessment.

Emerging Themes

  • Macro and meso emerging themes
  • Meso and micro emerging themes

Analysis and Decision

  • External strategic marketing audit
  • Internal strategic marketing audit
  • Developing strategic intent and direction
  • Strategic marketing options
  • Assessing strategic marketing decisions
  • Strategic options available
  • Making strategic marketing decisions
  • Justifying strategic marketing descions
  • Financial assessment of marketing opportunities
  • Corporate and reputational risk of marketing decisions
  • Impact analysis of strategic marketing decisions

Marketing Leadership and Planning

  • Delivering marketing strategies
  • Developing marketing strategies and the value proposition
  • Strategic marketing planning
  • Assessing and utliising organisational resources and assets
  • Monitoring and measuring marketing
  • Market-led strategic change
  • Leading and inspiring an organisation
  • Developing a market-oriented culture
  • Developing and delivering organisational strategies for change

Managing Corporate Reputation

  • Reputational management: nature and characteristics
  • Managing corporate reputation
  • Scope of corporate reputation
  • Managing dimensions of an organisation's reputation
  • Understanding the current corporate reputation
  • Developing corporate brands
  • Effective corporate communications
  • Corporate communication strategies and methods

Leading Marketing

  • Defining the project
  • Project implementation and assessment
  • Research methods
  • The business project
  • Project evaluation
  • Self review and CPD
  • Self evaluation
  • Future plans


Average rating 4

Based on 1 reviews.
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21 Sep 2015

I appreciated your positivity and encouragement and that made me try harder and I would like to take this opportunity to thank you for giving me the best of yourself during that...

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Information regarding the cost of this CIM Post Graduate Diploma in Marketing (Level 7) is available from The Professional Academy.

This program can be completed in one of two ways:

  • Distance Learning: Supported Independent Learning
  • Blended Learning: A combination of 2-Day Face-2-Face Workshops and Supported Independent Learning

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