Course description
Innovation and design thinking are core concepts used in the administration of an organization. Innovation introduces new ideas and concepts into the running of an organization. At the same time, design thinking is an iterative process that focuses on understanding the participant, redefining business challenges, and challenging assumptions. Design thinking helps reframe and arrive at the correct solutions and mindsets for solving defined or ill-defined problems.
What are the approaches to innovation?
The standard approaches to innovation include the following:
- Capabilities: This involves the resources and abilities a company has for managing and creating innovations like financial capital, knowledge, and skills
- Structures: The organizational processes and structure that allow the practical use of capacities
- Strategy: This includes the plan of the organization for attaining long-term success
- Culture: This is why things are implemented in an organization, the organization’s values, ways of working
Upcoming start dates
Suitability - Who should attend?
Who Should Attend?
The Mastering Innovation and Design Thinking Training Course by Rcademy is designed for professionals within the corporate and management industry and every other person looking to enhance their interests in innovation and design thinking. The following individuals should attend this course:
- Chief innovation officers:responsible for developing the firm’s mission and vision goals, communicating the plans to relevant stakeholders, and creating new ideas
- Design thinking professionals:charged with providing companies with a deeper understanding of the target clients
- Business owners/managers:tasked with leading and monitoring the operations of their company and implementing viable business strategies for productivity
- Heads of departments:responsible for the effective running of a department unit
- Growth managers:charged with product development, marketing customer acquisition, and retention
- Entrepreneurs:tasked with planning and overseeing the daily operations of a business, creating new ideas, and managing workplace conflicts
- Project Managers:responsible for the day-to-day management of a company’s projects
- HR officers:charged with supervising all aspects of an employment process, training and orienting new staff members
- Stakeholders:responsible for offering guidance and supervising the administration of the company
- Directors:responsible for supervising a company’s operations, investments, ventures, and financial performances
- Business analysts:charged with conducting market analysis, evaluating the profitability of a business and its product lines
- Senior designers:tasked with managing and overseeing project designs for a project
- Marketing managers:responsible for creating and implementing strategic marketing plans for a company to attract new customers and retain existing clients
- Every other personinterested in learning about innovation and design thinking
Outcome / Qualification etc.
The Rcademy Mastering Innovation and Design Thinking Training Course are produced to help attendees achieve the following outcomes:
- Understand the basics of innovation and design thinking and how to develop creative solutions to complex challenges
- Recognize new techniques and approaches to problems faced by an organization
- Learn how to question preconceived notions and assumptions holding back the prospects of a company
- Gain clarity on various challenges faced by customers and how to address them
- Learn about the innovative thinking processes and tools and how to integrate them into the administration of a company
- Develop proven strategies like story-mapping and brainstorming used in addressing complex challenges
- Learn about the ideation process
- Learn how to discover design problems and build empathy
Training Course Content
Module 1: Introduction to Design Thinking
- Overview and definition of terms
- A brief history of design thinking
- The five stages of design thinking
- Solving problems with design thinking
- Design thinking for each member of the organization
- Benefits of design thinking
- The design thinking framework
Module 2: Introduction to Innovation
- Definition of terms
- The benefits of innovation
- The innovation processes
- Problem-solving skills
- Brainstorming techniques and their value in innovative thinking
- Ideation using convergent and divergent thinking
- Mastering innovation
- Innovation vs design thinking
- Motivation and imagination
Module 3: Building Empathy
- Definition of empathy
- Techniques for building empathy
- Empathy for design thinking
- The Relevance of Empathy in design thinking
- Building empathy with user groups
- Conducting user interviews
- Best techniques to obtain results from ethnographic research
- Building empathy for the target groups
Module 4: Ideation
- Defining ideation
- The SCAMPER ideation technique
- Analogies method
- The value of ideation in design thinking
- Techniques of brainstorming
- Designing an ideation plan
- Sketching as an ideation method
- Employing the worst possible idea method
- Overcoming Barriers to Ideation
Module 5: Building Innovative Skills
- Types of innovative skills
- The innovative toolkit
- Skills that inspire skills
- Drawing inspiration
- Overcoming the fear of failure
Module 6: Framing Design Problems
- Mapping Stakeholders in a design project
- Methods with define
- The define phase
- Overview of personas
- Steps involved in creating engaging personas
- Affinity diagrams
- Empathy maps and how to use them
- Developing the point of view problem statement
Module 7: Prototyping
- Definition of prototyping
- The prototyping processes
- Fidelity prototyping and best practices
- The relevance of prototyping in design thinking
- Insights from prototyping
- Ensuring the viability and feasibility of the prototype of the actual product
- Pitfalls in prototyping
Module 8: The Value of Design Thinking in Driving Innovation
- Using design thinking to drive innovation
- Leadership as enablement
- Curating and developing design thinking
- Navigating the executions of design thinking
- Application areas
Module 9: Designing Solutions
- Introduction to the design phase
- Feedback
- Types of evaluative research
- Usability tests
- Challenges in usability testing
- Conducting heuristic evaluation
- Testing prototypes for learning and feedback
Module 10: Building an Experimentation Mindset
- Mixing ideas into complex innovation concepts
- Guide prototyping by creating crucial questions linked to the concept’s feasibility and viability
- Critiquing and strengthening concepts
- Evaluation tools
- Stakeholder analysis
Module 11: Assessing the Opportunity
- Harnessing inspiration
- Applying learnings to current design problems
- Building a culture of experimentation and safety
- The six fundamentals of a real-win-worth framework
- Establishing benchmarks and frameworks
Request info
Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...