Professional Training

Digital Strategies in the Art World - London

Length
2 days
Price
995 GBP
Next course start
Fall | October 23 - 24 (+2 start dates)
Course delivery
Classroom
Length
2 days
Price
995 GBP
Next course start
Fall | October 23 - 24 (+2 start dates)
Course delivery
Classroom
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Course description

A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at professional@sia.edu for more information and a discount code.

This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for online sales and engagement.

With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course will act as a practical introduction to these technologies, how key art world players are using them successfully, and how they will continue to develop in the future. Participants will gain insight into sector-specific digital tools such as the blockchain, Online Viewing Rooms, Social Media Platforms, NFT marketplaces, AI tools, Augmented Reality technology, and more.

Upcoming start dates

Choose between 2 start dates

Spring | March 14 - 15

  • Classroom
  • London
  • English

Fall | October 23 - 24

  • Classroom
  • London
  • English

Suitability - Who should attend?

Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

Training Course Content

Day 1: Learn about the evolution of the digital space, its impact on the art world and how creative industry has begun to experiment and explore emerging technologies.

Day 2: Visit pioneering art spaces to see how digital technology is transforming the way art is created and collected, then hear first hand from an artist at the forefront of AI.

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Sotheby's Institute of Art
30 Bedford Square
WC1B 3EE London

Sotheby's Institute of Art

Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...

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