Course description
Delivered in partnership with LARRY’S LIST, the course explores the dynamic landscape of the luxury industry, providing a comprehensive understanding of the key elements that shape the perception and success of luxury brands in today's fast-evolving market.
The course, which will have some deep dives on the Asian market, is designed to benefit a diverse range of individuals who aspire to understand and excel in the luxury industry, from managers and decision-makers working in luxury brand management, marketing, and sales to entrepreneurs aiming to establish or grow their luxury businesses, from art and culture enthusiasts to anyone interested in consumer behavior, innovation and trends.
Upcoming start dates
Course delivery details
- Award-winning online course
The course is divided into five sessions, each focusing on essential aspects of the luxury experience, grounded in an anthropological, cultural and sociological reading of the concept of luxury. Through a combination of theoretical frameworks, case studies, and practical applications, the course equips students with the knowledge and skills needed to navigate the complexities of the luxury industry and contribute to the success of luxury brands in the modern marketplace.
Request info
Sotheby's Institute of Art
Sotheby’s auction house was founded in 1744 when Samuel Baker, an entrepreneur, occasional publisher, and successful businessman held his first auction. Today at Sotheby’s Institute, we emphasize a keen understanding of an object’s value and history, a spirit of inquiry...