Course description
This workshop is very practical in its nature and aims to give delegates an opportunity to not only learn about the key aspects of successful bid writing, but to also put them into practice. The workshop helps delegates understand what is most important to buyers and how to successfully convey they proposition to them.
Upcoming start dates
Choose between 2 start dates
Training Course Content
1 Welcome and introductions
2 The mindset of successful bid writing
- The mindset needed for successful bid writing
- Thinking from the buyer’s perspective and not your own
3 Decision making
- The way buyers make decisions – rational and emotional
- Understanding buying motives
- Looking at how to present ideas against those motives
- The idea of cognitive fluency
- How to pitch an idea in a way that leads to a positive decision
4 To bid or not to bid?
- Writing a bid is a big commitment; a clear understanding of the chances of winning is required
- Understanding of the implications of winning and the impact it will have on the organisation
5 Understanding your value proposition
- Framework to help identify unique proposition and how that fits in with the requirements of the bid
6 The tender process
- Understanding the process to enable a successful chance of winning the bid
- Different types of tender processes
- Evaluation of criteria and the impact on bid writing
7 Writing skills
- Different ways of writing and structuring bids to ensure their messages gets across well in a way that will be looked on favourably by the buyer
8 Summarise
9 Close
Course delivery details
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The In-House Training Company
22 South Burgundy House, The Foresters, High Street
AL5 2FB Harpenden
The In-House Training Company
We offer top-quality in-house training, in a wide range of subjects, at sensible prices. All of our programmes are delivered by independent subject specialists who also have outstanding training skills. We have rigorous standards and only work with the very...
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