Course description
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve results.
This course is for business start-ups, people who are thinking of starting a business, and organisations with limited marketing knowledge or an interest in learning about the benefits of marketing.
On this short course you'll:
- What is marketing and the importance of marketing
- How to identify your target market
- Define and apply the 4p’s
- Simple tools for each for effective marketing
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Upcoming start dates
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