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Looking to market your professional courses through digital marketing? We've pulled together the latest trends that training providers should be aware of to stay on the pulse of the industry in 2017. Read on to get the most from your digital marketing plan.
Amidst the typical emails we receive at our professional development search engine Findcourses.co.uk, we noticed a surprising new segment of users looking for training. Last year, we began receiving a rapidly growing number of users seeking professional qualifications from a country code I didn’t immediately recognise: +971, the United Arab Emirates.
Training providers and learners aren’t always on the same page. To bridge the knowledge gap, we asked training providers and buyers their opinions on hot topics in training. Read about our findings!
While both operating in the education sector, universities and private training providers take rather different approaches when it comes to their marketing activities. In addition to collecting data from training providers, Findcourses recently surveyed a number of UK universities regarding their marketing budgets and the allocation of resources across different marketing channels. Read the results!
The secret's out! Here is our list of the most popular training topics UK companies request external training providers to fill! We've broken down our most popular categories into in-house, public courses, and e-learning.
We've taken a look at digital marketing trends in the UK and beyond that training providers should know about when formulating their digital marketing plan this year.
Curious about what's going on with bespoke training? We've got the numbers. Read about average group sizes, training categories, and which professionals are searching for company-specific training.
When it comes to choosing a training provider or course, Findcourses’ data shows that price is an important consideration for both individuals and organisations. Although not necessarily a determining factor, the price of a course inevitably affects the decision making process for training buyers. Read our report on the average prices of the most popular training categories in the UK.
In December 2015, we surveyed 100+ UK and US training providers on the state of the industry, their business prospects and predictions for the future.Due to Findcourses’ established presence in the United Kingdom and our 2015 launch into the United States, we took a new approach to our annual State of the Training Industry Report. This year we are revealing the UK report set alongside the US data.
Throughout 2015, we asked 1,000+ users what they look for when selecting a training course. The results show the most influential factors when booking open, in-house and online training courses.
An analysis of all the enquiries made via the Findcourses.co.uk website(s) during 2013-14 has revealed the public entities most committed to procuring training and professional development opportunities for their staff.
The report outlines the most training-focused public sector bodies across Local and Central Government, the NHS and other public agencies.