Course description
Travel and tourism at the local, state, national, and international levels are vital to the health of the worldwide economy as well as that of the hospitality industry. Indeed, tourism is big business and continues to grow worldwide. The economic and social impacts of tourism are significant, and we discuss both of these dimensions in this course.
To begin with, we look at hotel as a set of products and services that have evolved out of guest needs and preferences. We begin with the evolution of hotel to fit transportation and destination patterns and individual guest preferences. We then delineate different types of hotel properties, discussing the distinguishing characteristics of each. Different market segments are explained in relation to their demographics and subsequently their needs and expectations when traveling.
The tremendous impact of technology is discussed from the perspective of changing guest expectations and from the standpoint of how technology has changed major facets of hotel operations. The most important aspect of the hotel industry, service, is explored with a discussion of hotel rating criteria through organizations such as American Automobile Association (AAA) and directories such as the World Hotel Ratings.
Travel destinations, whether natural or created, are the magnets that set the whole process of tourism in motion. In this course, we look at the motivations of travelers as well as the nature of mass-market travel destinations. Many of these destinations are, to all intents and purposes a part of the hospitality industry and offer attractive career prospects for students. We then familiarize you with the economic and operating characteristics of destinations to round out your understanding of tourism.
Upcoming start dates
Suitability - Who should attend?
No special eligibility requirements
Outcome / Qualification etc.
The goal of the education
The goal of the education is that the student, after completing the education, has acquired the knowledge required for qualified and independent work in the field.
Degree title
Certificate in International Travel and Tourism
Training Course Content
MODULE 1
- Lodging – Meeting Guest Needs
- The Evolution of Hotels
- The History of Hotels - The Evolution of the Motel
- Classifications of Hotel Properties
- Hotels Classified by Price - Hotels Classified by Function
- Hotels Classified by Location
- Hotels Classified by Market Segment
- Other Hotel Classifications
- Types of Travelers
- Business Travelers - Other Segments
- International Travelers
- Anticipating Guest Needs in Providing Hospitality Service
- Service, Service, Service
- Employees as the Internal Customers
- Summary
- Key Words and Concepts
- Review Questions & Submissions
- Course Work Submissions
MODULE 2
- Tourism: Front & Center
- The Importance of Tourism
- Factors Affecting Travel and Tourism Income Trends - Demographics
- Travel Trends
- Mode of Travel - Trip Duration
- The Economic Significance of Tourism
- Tourism and Employment - Publicity as an Economic Benefit
- The United States as an International Tourist Attraction
- Measuring the Volume - Reasons for Growth of the United States as a Destination
- Businesses Serving the Traveler
- Passenger Transportation - Channels of Distribution - Reservation Networks
- Noneconomic Effects of Tourism
- Crowding - Favorable Noneconomic Effects
- The World After COVID 19 – Effects on Tourism
- Summary
- Key Words and Concepts
- Review Questions & Submissions
- Course Work Submissions
MODULE 3
- Destinations: Tourism Generators
- Motives and Destinations
- Mass-Market Tourism
- Planned Play Environments
- Theme Parks - Themes Scale - Regional Theme Parks Themes and Cities
- Employment and Training Opportunities - Casinos and Gaming
- Las Vegas - Atlantic City - Mississippi Gulf Coast
- Other Markets - Casino Markets and the Business of Casinos - Casino Staffing
- Urban Entertainment Centers
- Shopping Centers - Zoos, Sanctuaries, and Aquariums
- Temporary Attractions: Fairs and Festivals
- Natural Environments on a Lighter Note
- Summary
- Key Words and Concepts
- Review Questions & Submissions
Course delivery details
Set out in a series of 3 focused modules, this course is designed to provide the students with in-depth insight into the practice of International Travel & Tourism
With topics ranging from Meeting Guest Needs, the History of the Travel Industry, Factors affecting and contributing to Travel to Themed Cities, Parks and International Attractions, Air Travel and Demographics – 2 Weeks of part time or 1 ½ Weeks of full-time study will provide an excellent base to kick start a career.
The training covers about 1.5 weeks of full-time studies.
You can study at any study pace.
Why choose Academy Online UK
Get a diploma/certification
Need for
labor market
You choose the pace of study
Expenses
The fee for the professional training course Certified in Travel and Tourism is 1322 GBP (441/module). Or 1549 EURO (516.5/module). All fees include VAT.
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Academy Online United Kingdom
The Nordics' largest training company for digital vocational training now expanding to the UK! We provide top-tier digital vocational training that transcends borders and breaks down the barriers to education. Our mission is to empower you to master new skills,...