Leisure / Fun Classes

How To Set Up A Digital Media Campaign

Birmingham Adult Education Service, In Birmingham (+1 locations)
Length
20 hours
Price
90 GBP excl. VAT
Next course start
Online delivery option may be available - Please contact provider. See details
Course delivery
Self-Paced Online
Length
20 hours
Price
90 GBP excl. VAT
Next course start
Online delivery option may be available - Please contact provider. See details
Course delivery
Self-Paced Online
Leave your details so the provider can get in touch

Course description

How to Set Up a Digital Media Campaign

To develop practical digital marketing skills using various platforms such as Facebook, Twitter and Instagram.

Upcoming start dates

1 start date available

Online delivery option may be available - Please contact provider.

  • Self-Paced Online
  • Online
  • English

Training Course Content

  • Introduction to social media, the history of the industry, fundamental differences between platforms and how to set up successful presences on them
  • Content theory and strategy development, what makes great content, how to develop high quality visuals, and integrating it into a campaign plan
  • Paid advertising: understanding audience targeting tools, campaign structure and implementation
  • Insights & analytics: what different statistics mean, the impact on strategy and how best to report it. Review of final material and campaign strategy exercise

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Birmingham Adult Education Service
99 Whitehead Rd, Aston
B6 6EJ Birmingham

At Birmingham Adult Education Service their aim is to make a difference. Offering courses such as English, Math, Health & Social Care and Art, BAES has a vision to become an outstanding provider of community learning and skills. Whether you're...

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