Course description
Indicative Overview
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
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