Course description
University Foundation in Marketing:
Why study this pathway programme?
- The University has its own in-house, student-run marketing agency, where you can sharpen your skills by working on real briefs from leading businesses.
- Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.
- You have the opportunity to specialise after your First Year, depending on where you’d like your career to take you – Advertising and Public Relations, Consumer Psychology, Digital, Retailing or Professional Practice.
Modules
- Interactive Learning Skills and Communication
- Business Studies
- Critical Thinking
- Composition and Style
- Accounting
- Business Mathematics
- ICT Skills
- Globalisation
Birmingham City University Degree Pathways
- BA (Hons) Marketing
- BA (Hons) Marketing (Advertising and Public Relations)
- BA (Hons) Marketing (Consumer Psychology)
- BA (Hons) Marketing (Digital)
- BA (Hons) Marketing (Retailing)
- BA (Hons) Marketing (Professional Practice)
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