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Advanced Certificate for the Executive Assistant: ACEA™

Course summary
Length: 5 days
Language: English
Location: Arusha, Austin, Barcelona, Bath, Berlin, Brunei - Show all expander
Last application: Registration Closes
Rating: (341 Reviews)
Course home page: Link
Provider: BMTG (UK) Ltd plus
Course type: Open / Scheduled

Advanced Certificate for the Executive Assistant: ACEA™

formerly known as

The Advanced Certificate for the Executive Personal Assistant: ACEPA™ 

International Certification


Contact us for details

Fast becoming the de-facto must have training certification for ambitious Executive Assistants the Advanced Certificate for the Executive Assistant: ACEA™ course equips Executive Assistants with the skills and knowledge to meet the increasingly demanding roles that are expected of them in the modern corporate environment.

The 5-day programme is certified by Qualifi and delivered from a unique top-down perspective that spans the range of duties now assigned to Executive Assistants, from basic presentation skills through to corporate strategy.

Uniquely delivered from an Executive led perspective, the ACEA™ programme focuses on delivering a fundamental conceptual understanding of business and organisations, as well as practical skills, including:

  • Strategic thinking
  • Corporate visions & missions
  • Understanding the linkages between strategy, projects & operations
  • Governing & managing projects
  • Communication skills
  • Emotional intelligence 
  • Leadership skills including influencing, negotiation and conflict management
  • Change management and problem solving
  • Risk management and corporate governance 
  • Business ethics 
  • Understanding the role of financial and management accounting
  • Developing productivity and time management techniques
  • …and much more

Certified By:

Accredited by:

Endorsed by:

Institute of Administrative Management

Suitability - Who should attend?

This highly practical and interactive ACEA™ course has been specifically designed for:

  • Executive Assistants
  • Management Assistants
  • Chiefs of Staff
  • Office Managers
  • Senior Assistants
  • Executive Personal Assistants
  • Executive Secretaries
  • Personal Assistants
  • Personal Secretaries
  • Administration Managers
  • Management Secretaries
  • Executive Personal Secretaries

PLUS anyone else responsible for the support of the senior management and executives

Outcome / Qualification etc.

By attending this highly interactive ACEA™ course you will:

  • Gain a broader understanding of business, increase business acumen & bring new ideas / skills to your organisation
  • Give your Executive greater confidence to delegate more important and critical tasks to you
  • Be able to manage projects more efficiently and assist your Executive in their role as Project Sponsor,
  • Develop skills to increase your productivity through enhanced Time Management and Delegation Skills
  • Gain respect from senior Executives and the Board
  • Join & share experiences with EAs from other sectors and nationalities
  • Stand out with a globally recognised accredited certification  
  • Enhance the recognition of the role & its responsibilities
  • Show everyone what you are capable of
  • Rejuvenate your passion for your career and take the next step up the career ladder
  • Learn from world renowned Executive trainers & accomplished business leaders

Delegates who successfully complete the assessment and participate effectively in all the course team exercises will receive the Advanced Certificate for the Executive Assistant: ACEATM.

Delegates also gain 30 CPD credits through the course Accreditation by the CPD Standards Office. CPD is recognised and applicable across all industry sectors, this means that when an individual undertakes and records CPD training they know it will carry value across the board and in any sector they wish to work in.

The CPD Standards Office accreditation services support all CE, CLE and CME policies associated to US professional bodies, regulators and societies.

*Please note that CPD policies vary amongst different professional bodies, and there may be a variation on the language used, or the requirements for recording CPD / CE activities. It is always worth checking directly with a specific professional body if there are queries on recording CPD / CE activities.

Delegates who are also members of the Institute of Administrative Management gain 30 IAM CPD Credits.

Training Course Content


  • Personal Introductions
  • Course Background
  • The “Journey”

Fundamentals of Modern Corporate Behaviour

  • Exploring the characteristics of today's global business environment
  • Understanding the role of the executive assistant in a modern world
  • The role of the modern Executive Assistant


  • Strategy understanding
  • Corporate vision and mission
  • Delivering the strategy
  • Goals vs objectives
  • Principles of planning
  • Project alignment with strategy and organisational goals

Balanced Scorecards

  • Understanding and measuring corporate performance
  • Drilling down to the Executive Assistant role
  • Measuring success

Business Ethics

  • Corporate social responsibility
  • Business ethics

Time Management

  • Prioritising
  • Tactics
  • Delegation
  • Managing effective meetings

Financial Awareness

  • Financial Accounting vs Management Accounting
  • Understanding the 4 key financial statements
  • Principles of budgeting

People Management & Leadership

  • Understanding leadership
  • Identify your leadership profile and explore how you can use this knowledge to create your own future
  • Assess your leadership competencies and learn how you can develop your strengths
  • Identify those additional skills and tools that can make you a better leader


  • Motivation theory
  • Motivation through rewards

Fundamentals of Project Management

  • What is a project
  • Project methodologies
  • Work Breakdown Structures
  • Project estimating
  • Implementing effective project governance
  • Controlling the project, including status meetings and issues management

Effective Communication & Conflict Management

  • Develop your ability to influence and communicate with others
  • Understanding communication
  • Diversity, assumptions and stereotypes
  • Listening skills
  • Verbal and non-verbal communication

Other Essential Management Skills

  • Stakeholder management
  • Risk management

Problem Solving & Multitasking

  • Differentiate and define various types of problems
  • Root cause analysis
  • Evaluate solutions and apply creative thinking techniques to problem solving

Presentation Skills

  • Understanding fear
  • Planning presentations
  • Overcoming nervousness
  • Presentation preparation

Emotional Intelligence (EI)

  • Emotional Quotient (EQ) vs Intelligence (IQ)
  • Emotional Intelligence framework
  • Using Emotional Intelligence
  • Personality and behaviours (DISC)
  • Know your inter-personal style and how your behaviour impacts others

ACEA™ Examination *

* Only those who successfully complete the assessment and participate effectively in the course team exercises will receive the Advanced Certificate for the Executive Assistant ACEA™

Delivery Options & Expenses

Public Courses

The ACEA™ public course is delivered in multiple international locations including Europe, Middle East, East Africa, West Africa, Sub Saharan Africa, South East Asia, Australasia and the United States of America

In-House Courses
BMTG can also deliver this course in-house anywhere in the world, either directly or via one of their global Partners. 

PA Networks and Associations

Special exclusive deals are available for bona fide PA Networks and Associations. For details of how your members can benefit significantly from group bookings please contact us directly.

Provider: BMTG (UK) Ltd


BMTG (UK) Ltd - Global Business Training

BMTG (UK) Ltd collaborates with an international network of partners to offer a wide range of  Business Management training courses to individuals, corporate delegates and companies worldwide. BMTG's  mission is to become the partner of choice for the delivery of...

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Contact information for BMTG (UK) Ltd


Arran House Business Centre
Arran Road
PH1 3DZ Perth

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Reviews by course attendees

Glòria Gratacòs   |   09/12/2018
This is an excellent and comprehensive training. After many years of not having taken a course such this, I think it is the perfect choice for a Senior Executive Assistant. Our trainer, Ian, shared the wide experience he acquired during his working years in different companies. We enjoyed the whole 5 years in a creative and fun atmosphere, and i...
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Elizabeth Villalvilla   |   12/11/2018
Excellent overview of best practices in a wide variety of topics. It provides awareness and understanding on a number of key areas in modern businesses. I would encourage fellow PA/EAs to request this course as part of their development, and for their Executives to support it. They will see the results, and it will help make the partnership bet...
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Nina Willenberg   |   05/10/2018
I can only recommend the course, especially for the more experienced assistant. It presented a comprehensive overview on what can be expected of a modern day assistant and where one can develop further and is also a great networking opportunity.
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Advanced Certificate for the Executive Assistant: ACEA™
Course rating
Based on 341 reviews