Course description
A bespoke Retail CPD course with course content, delivery, venue, timings, fees and awards all subject to negotiation.
Within Bournemouth University's School of Tourism, we can design a CPD programme that meets your specific staff development needs and can lead to a Bournemouth University degree. We have years of experience delivering various forms of CPD. Our personal education and development programmes offer education (and training) at both University and professional certificate levels over time frames as short as one day through to three years.
Our CPD capability also includes delivery of certificated courses validated by external organisations.
Our CPD for retail includes, but is not limited to, the following subjects:
- Store design, layout and merchandising
- International marketing
- The role of the store manager
- Negotiation - principles and techniques
- Identifying and managing “shrinkage”
- Range maintenance - service levels, stock replenishment systems
- Space allocation – macro and micro, plannograms, visual merchandising
- Societal and cultural influences
- Corporate social responsibility and ethics
- International retail divestment
- Current trends and future predictions across major UK retail sectors
- Retail structure and the impact of legislation
- International market scanning
- Fashion marketing, advertising and publicity agencies
- Dynamics of buying, merchandising and SCM
- Marketing and finance in the buying function
- Strategic marketing orientation, branding and positioning
- Experiential marketing and shopper psychology
- National and global sourcing – supplier base development and ethical issues
- The nature and development of e-commerce and its place in retail
- Successful fashion influencers.
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