Creating a PR Strategy
Creating a PR Strategy
This course establishes the importance of strategy in developing public relations plans and programmes and in implementing and managing public relations activities. Not only will you look at practical ways in which a PR strategy can be created, but you will see how public relations can become an integral part of corporate strategy.
Suitability - Who should attend?
Suitable for practitioners interested in the potential contribution that public relations can make to the development of strategy and those who wish to develop their own abilities to create strategy for public relations activities.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with the knowledge to:
- develop your strategic thinking
- use specific techniques to arrive at strategic options
- appreciate the contribution of public relations to organisation decision-making and planning
- understand the PR planning cycle
- understand the evaluation options
- set objectives.
Expenses
Face 2 Face
- Member: £420.00
- Non-Member: £570.00
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
Reviews by course attendees
Average rating 4.2
Justin was fantastic. very engaging. gave lots of examples and made things make sense to our own work
Enjoyable course, learnt some new techniques and how to apply them
Dr Jon White was a very thoughtful, clear and concise teacher. He helped me a lot and spoke to the group as ‘one’ but also individually- a really beneficial session.