Ethics & PR
Ethics & PR
The reality of modern public relations could not be further removed from the outdated image of spin doctors that some hold. Yet what does it mean to be an ethical PR practitioner? How can we evaluate client requests, strategic options, and campaign outcomes to ensure that we uphold our professional integrity?
Upcoming start dates
Suitability - Who should attend?
Any PR practitioner who understands the importance of ethics to the profession and why the CIPR has made ethical reflection a mandatory component of its CPD.
Outcome / Qualification etc.
CPD: 5.00
Training Course Content
Participation in the course will provide you with the knowledge to:
- define ethics and debate whether there can ever be a ‘right answer’
- distinguish arguments based on outcomes, rules, and virtues
- articulate your own ethical position and defend it against others
- understand the special role of professional ethics and explain the duty of care
- recognise the importance of integrity in your role as a PR practitioner
- diagnose real life case studies, so you can highlight the ethical issues
- draft an ethics statement that empowers, rather than constrains, your organisation.
Expenses
Virtual
- Member: £0.00
- Non-Member: £225.00
Request information - obligation free
Reviews by course attendees
Average rating 4.7
The trainer was excellent - very interactive and engaging.
Justin was a brilliant trainer and facilitator, incredibly knowledgeable and interesting. He created a sense of ease during discussions, and the use of case studies at the end h...
Great training.