Social Media Strategy
Social Media Strategy
This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.
Suitability - Who should attend?
Suitable for Participants that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with knowledge of:
- best practice planning, management and evaluation techniques
- what other organisations are doing at the cutting edge of social media management
- how to create the optimal mix of social media platforms
- how to use innovative techniques such as sentiment analysis to drive social media activity
- how to integrate social media activity into overall communications and digital marketing programmes
- robust social media measurement and evaluation techniques.
Expenses
Face 2 Face
- Member: £420.00
- Non-Member: £570.00
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
Reviews by course attendees
Average rating 5
The trainer, Stuart, was great: he clearly has years experience and used this really well to create examples of best practice.
Fantastic training - thank you Stuart. An insightful look into Social Media Strategy. Very useful!
The tutor, Andrew Smith, was super friendly and helpful. It was obvious that he was an experienced professional with a wealth of amazing knowledge. I will now be using all his t...