Course description
Gain insight into various aspects of sports media and its impact on the industry.
The media is critical to the long-term prosperity of sport, playing a vital role in sharing public perception, increasing fan engagement domestically and globally, promoting athletes and teams, and generating revenue through broadcasting rights and sponsorship deals. The current Premier League UK television deal, from 2022 up until the end of the 2024/25 season, is worth £5.1billion alone.
This masterclass offers unrivalled insight and access to experienced media professionals from the world of sport and beyond. Through an immersive learning experience, participants will acquire a deeper practical knowledge of the intersection between sport and media.
Discover from experts at the heart of the industry a comprehensive understanding of the sports media landscape, sports journalism principles and tools to succeed in your career, skills for developing and leveraging compelling content across different media platforms, and the evolving landscape of this sector.
Suitability - Who should attend?
Masterclasses are open to any individuals looking to develop fresh perspective and understanding of the role media plays in the sports industry.
Whether you are just starting your career journey or are well established within your sector, this immersive masterclass will offer you a learning experience that will be beneficial to both your professional and personal development.
We welcome any individuals who are:
- 18 years of age and older.
- Current working professionals in the industry.
- Currently studying for or graduated with a media related qualification.
- Aspiring for a career within the sports media sector.
- Interested in the sports media landscape.
Outcome / Qualification etc.
- Gain a comprehensive understanding of the sports media landscape.
- Identify sports journalism principles and tools to succeed in the industry.
- Identify fundamental techniques of sports broadcasting.
- Explore strategies for leveraging social and digital media platforms.
- Develop skills to produce engaging content specific to the industry.
- Stay up to date with the latest advancements in sports media technologies and platforms.
- Enjoy a unique level of access to people of prominence in and around the sports industry.
- Establish new relationships and expand your professional network.
- Gain practical knowledge and insight that can be applied in your workplace and career.
- A certificate from City Football Leadership Institute upon successful completion of the masterclass.
Training Course Content
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An introduction to sports journalism and the sports media landscape
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Different sports media platforms: TV, Print, Digital, Social Media, Radio
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Developing, creating and leveraging compelling sports content, including the rise of sports documentaries
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Expert techniques in delivering broadcast and audio bulletins, attending press conferences, conducting interviews, writing match reports and film-making
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Ethical considerations of the media, including separating fact from fiction
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The evolving landscape of the industry direct from experienced media professionals at the heart of the sector
Course delivery details
Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the two separate November and January Sport in the Media Masterclasses below.
All live virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
Expenses
The course fee is £750 Exclusive of VAT
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City Football Leadership Institute
Alongside our partners at City Football Group, our variety of programmes offer invaluable insight, bespoke education, and unrivalled access for those aspiring to excel within the sport industry and beyond. It is important for those either looking to take their...