Course description
Crisis tends to strike when it’s least expected, but this doesn’t mean that you can’t be prepared. After all, when the worst happens the way in which you communicate with the media is often critical to emerging with reputations intact.
If handled well it’s certainly possible to ride out a crisis largely unscathed. Equally, a long list of brands will testify that it’s all too easy to get it wrong when faced with unprecedented media interest and public hunger for information.
Media Management in Crisis Communications training course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis to be able to manage perceptions in the media .
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Media Management in Crisis Communications training course is ideal for :
- Managers, Supervisors, and Team Leaders of Public Relations sections
- The staff member who may be involved in managing communication and media issues during a crisis.
Outcome / Qualification etc.
At the end of thisMedia Management in Crisis Communications training course the participants will be able to:
- Identify the different types of crises and their aspects
- Learn how to recognize and prioritize the issues that are most likely to affect corporate reputation during and after the crisis.
- List the various principles of crisis communication
- Devise crisis management processes aimed at mitigating potential crises in their organizations
- Demonstrate the benefits of using the media in a crisis
- Evaluate and prioritize the dimensions involved in crisis communication management
- Analyze and interpret results achieved through crisis communication management
Training Course Content
Day 1
Introduction:
- Definition of a crisis
- Overview of communication
- Various types of crises
- Key aspects of a crisis
- Evolution of a crisis
Principles of Crisis Communications:
- Setting your clear objective
- Responding quickly
- Accepting responsibility
- Appropriate messaging
- Profiling your audience
- Showing and maintaining credibility
- Coordinating with others
- Continuous monitoring
Day 2
Crisis Management Process:
- Pre-crisis phase
- Crisis Management Plan (CMP)
- Crisis Management Team (CMT)
- The spokesperson's role
- Crisis event phase
- Initial response
- Reputation repair
- Post-crisis phase
- Lessons learned
- Follow up with communication
Day 3
Crisis Communication and Media:
- Media and communication
- Media as a partner in crisis response
- Social media and crisis communication
- Social media as a beneficial tool or a challenge
- Dynamic use of social media in crisis communication
Day 4
Dimensions of Crisis Communication Management:
- Standard operating decisions dimension
- Victims management dimension
- Trust and credibility dimension
- Behavior dimension
- Professional expectations dimension
- Ethical dimension
- Lessons learned
Day 5
How to Measure your Results in a Crisis:
- Measuring outputs
- Measuring impact
- Measuring outcomes
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...