Course description
Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts.
This training has been designed to help experienced marketing professionals power up their social media strategy beyond the simplistic pursuit of ‘likes’ and one-off engagements. With a well-defined and well-oiled social media plan, you can generate better commercial returns and create long-term brand value.
Advanced Social Media training course will help you look at leading and emerging social networking channels in a new light, opening your eyes to more sophisticated approaches to content planning, audience data mining and precision-targeting techniques.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
Advanced Social Media training course, is ideal for
- Business owner who wish to use social media for business or anyone hoping to become a Social Media Officer.
- Marketers, community managers, PR professionals, account planners and publishers.
Outcome / Qualification etc.
After attending this Advanced Social Media training course you will have a deeper understanding of:
- Advanced approaches to help revitalise your social media strategy
- Simple thematic planning techniques to drive up the relevance of your content and eliminate last-minute post panics
- Time-efficient workflows to boost the commercial impact of your activity
- The latest new features of leading social networks and what may be coming next
- How to keep your eyes on the prize with more mature approaches to measurement and reporting
- Winning content formats and targeting techniques for the leading channels
- The crucial contribution that effective social media marketing will bring to your organisation in the longer term
Training Course Content
Day 1
Introduction to Social Media
- How Social Media works.
- Latest trends and developments.
- Creating social objectives.
- Developing your online voice & identity.
- Managing it all.
- Competitor analysis.
- Social media & Search Engine Optimisation.
Day 2
Powering-up Your Social Media Strategy
- Ways to enhance your existing social media strategy
- Advanced approaches to social media planning
- Proactive methods to increase content topical relevance and engagement
- Designing your own high-impact multi-channel content calendar
Day 3
Developing a target audience
- Understanding how to target your ideal audience.
- How to build a following and create a dialogue.
- Building awareness and trust.
Day 4
Social Media Measurement and Performance Tracking
- How to track and measure results and the role of dark social
- Ways to gauge the commercial value of your social media marketing
- Time-saving tools and techniques to boost your social media marketing efficiency
Day 5
Social Media Channels Managment:
- Youtube
- Snapchat
- The Strategic Marketing Plan Programme
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...