Course description
Crisis communication is an initiative that aims at protecting the reputation of the organization and maintaining its public image. Crisis Communication specialists fight against several challenges that tend to harm the reputation and image of the organization. Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.
Crisis communication management is a five -day training course on how to plan crisis communication strategies, systems and resources. This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practices in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools.
The Course participants will learn how to handle difficult questions from the media. How to best come across on radio and TV are explored as well as how to brief journalists during a crisis. Social media (as friend and foe) during a crisis is examined and how best to defend against online reputation damage and ensuring image restoration is achieved.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
This Crisis Communications Training course ideal for :
- Anyone involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, risk managers, spokespeople or communication professionals.
- Team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.
Outcome / Qualification etc.
This Crisis Communications Training course will enable you to:
- Communicate effectively with online, broadcast and social media
- Engage key stakeholders
- Keep control of the situation
- Devise crisis management processes aimed at mitigating potential crises in their organizations
- Demonstrate the benefits of using the media in a crisis situation
- Evaluate and prioritize the dimensions involved in crisis communication management
- Analyze and interpret results achieved through crisis communication management
- Secure your reputation and minimize damage
- Transform the crisis into an opportunity
- Refine your crisis communications plan
- Rehearse and test procedures and processes in a safe environment
- Avoid common mistakes in handling information flow
Training Course Content
Day 1
- Crisis communication strategy best practice
- Principles of reputation management
- Crisis dynamics: lessons for how crises originate and develop
- Stages of crisis communication
- The five Ws of a crisis – what stakeholders want to know
- Understanding the importance and urgency of critical decision making
Day 2
- How media protocols generally change during a crisis
- Understanding what the media want
- How social media has affected crisis communications
- Social media issues: control, reach, monitoring and accuracy
- Tools of a crisis media manager
- What you should prepare as part of pre-crisis planning
Day 3
- Internal communications during a crisis
- Stakeholders and external communications
- Barriers to effective communication
- Legal issues, regulatory compliance and governance issues
Day 4
- Liaising with the CMT and strategic crisis teams
- Initiating CMPs and agreeing communications strategy
- Bronze (operational), silver (tactical) and gold (strategic) approach
- Understanding exactly what is going on: handling uncertainty and ambiguity
- Message framing and communicating
- The spokesperson’s role and evaluation of their role
- Preparation of Q&A and anticipation of difficult questions
- Recommended positions
- How to handle difficult questions
Day 5
- Handling misrepresentation and rumours
- Engaging with concerned stakeholders
- Communicating, instructing and adjusting information
- Having a “dark site” with the necessary information
- Responding to TV, radio, online and direct brefings
- Monitoring during and after the acute phase
- Image restoration and the importance of a recovery plan
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...