Course description
Digital Marketing Specialization
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
What You Will Learn
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Understand frameworks and approaches to measuring consumers digital actions
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Training Course Content
- The Digital Marketing Revolution
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Digital Marketing Capstone
Course delivery details
This course is offered through University of Illinois at Urbana-Champaign, a partner institute of Coursera.
Suggested pace of 5 hours/week
Expenses
Please visit the Institute website for more information about tuition fees