Course description
Google Digital Marketing & E-commerce Professional Certificate
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.
75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months²
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Upcoming start dates
Suitability - Who should attend?
No prior experience required.
Outcome / Qualification etc.
What you will learn
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills you will gain
- Marketing
- E-Commerce
- display advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- Search Engine Marketing
Training Course Content
- Foundations of Digital Marketing and E-commerce
- Attract and Engage Customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside the Inbox: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch, and Manage E-commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
Course delivery details
This course is offered through Google, a partner institute of Coursera.
Under 10 hours of study a week
Expenses
Please visit the Institute website for more information about tuition fees