Course description
Basics of Digital Marketing for All
This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.
The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.
Upcoming start dates
Suitability - Who should attend?
Prerequisites:
None
Outcome / Qualification etc.
What you'll learn
- An Overview of Digital Marketing Tools
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Content Strategy
- Email Marketing & Web Analytics
Training Course Content
"
Module 1: Introduction to Digital Marketing
1.1 Demystify Digital Marketing
- What is Digital Marketing?
- Difference between traditional marketing and digital marketing
- Importance of digital marketing
1.2 Digital Marketing Tools to expand business
- Trends and scenario of the industry
- Mobile Marketing - Apps and Promotions
- How can digital marketing be the ultimate tool for success for businesses?
1.3 Make a Website using WordPress
- How to make WordPress site without coding
- How to incorporate design and other elements into the website
Module 2: SEM & SEO
2.1 Introduction to SEM & SEO
- Functionality of Search Engines
- What is Search Engine Marketing?
- The Schema of SEM & SEO
- Key Components of Search Engine Marketing
2.2 Paid Advertising (SEM)
- PPC (Pay per Click)
- PPI (Pay per Impression)
- Paid Ad Display Marketing
2.3 Search Engine Optimization (SEO)
- The need of SEO
- The components of SEO
- The techniques and tools
- Process updates and Changes
2.4 SEO Analytics & Comparisons
- Results Tracking and Measuring Techniques
- Integration of SEO with other Channels
- Slip-ups in SEM & SEO
- Selection of best strategy & Benchmarking
- Conclusion
Module 3: Social Media Marketing & Content Strategy
3.1 Introduction
Course delivery details
This course is offered through State Bank of India, a partner institute of EdX.
1-2 hours per week
Expenses
- Verified Track -$149
- Audit Track - Free