Course description
Customer-Centric Innovation
Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.
Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You dont need to rely on luck. Instead youll be able to manage the different stages of an innovation project:
Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company.
Upcoming start dates
Suitability - Who should attend?
Prerequisites:
No mandatory prerequisites but successful completion of Managing Disruptive Change is beneficial.
Outcome / Qualification etc.
What you'll learn
- The nature of successful innovation processes
- How to manage the fuzzy Frontend of Innovation from opportunity recognition to concept validation
- How to transfer trends and insights from the external environment into your business
- How to understand what customers really want by identifying latent needs
Course delivery details
This course is offered through RWTH Aachen University, a partner institute of EdX.
6-8 hours per week
Expenses
- Verified Track -$199
- Audit Track - Free