Course description
Writing Inspiring Thought Leadership Articles
An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.
This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.
Upcoming start dates
Suitability - Who should attend?
Who is it for?
Anyone who has to write thought leadership articles, knowledge papers or white papers.
What level is it for?
Any level. We tailor the content to meet participants’ experience, needs and specialist field.
Outcome / Qualification etc.
By the end of the training, attendees will know how to:
- turn in-depth research and knowledge into compelling thought leadership articles
- plan articles with their target readers in mind
- be ready with content so they can be first to comment at the critical moment
- ensure key points are communicated to the reader – not buried at the end
- capture attention from the start and leave readers with a memorable ending
- use journalistic techniques to hook readers and make well-worn content engaging in new ways
- cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out
- construct a persuasive argument to influence other industry leaders.
Why choose Emphasis Training Limited
Running tailored training and consultancy since 1998
More than 80,000 delegates from 1,000 organisations worldwide
Delegates rate our training 9/10, with an average NPS rating of 64
Reviews
Average rating 4.9
Excellent trainer, spot-on delivery, kept us engaged, and gave good insights, examples made understanding easy. Content was very well crafted. I learnt useful writing techniques...
I really enjoyed the course! Chris did a great job of delivering the material in a way that felt engaging and practical.
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Emphasis Training – business-writing training and consultancy trusted by over 1,000 organisations and 80,000 delegates worldwide.
With over 25 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 80,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...
Case Studies
The King's Fund gives its writing a health check
The King's Fund chooses Emphasis to improve their overall writing standard.
Excellent curriculum and trainer.